The awards are claimed to be a selection of the best designs from 1,600 submissions from all over Asia-Pacific, in graphic, product, spatial and new media design categories. Since most winning entries were from Hong Kong, one could wonder how many of the submissions were from other countries. Considering Hong Kong is far behind Japan, Korea and even Singapore in terms of creativity and innovation, it is likely that the call for submission had a limited reach.
The claim of regional excellence only made the results that more surprising. Apart from a few exceptions in interior design and graphics, most entries were far from showing creativity or innovation. Apart from dated designs and recycled ideas, the most striking thing about the awards was the apparent lack of any strong rationale behind most designs. And since no justifications for the winning selections were provided, there was nothing to infirm this impression.
Interestingly, many winning entries were from designers who happened to also be on the executive committee of the HKDA or HKDC. For example, HKDA’s Vice-chairman Winnif Pang (Winnif Studio Ltd.) won multiple awards in product design, while HKDC Vice-chairman Freeman Lau’s (Kan and Lau Design Consultancy), won in many in other categories.
Following are a few examples of the winning entries for you to judge the quality of the winning entries by yourself.
Moody Disc
(Silver award, Electronic & Electric Appliance, Winnif Studio)

Since the motion-detection works only within a few inches of the machine, people would most likely quickly start using the volume adjustments buttons on the machine or on their MP3 player instead. The product also has a headphone jack, suggesting that people would want to put this device between their MP3 player and their headphone... only for the pleasure of adjusting the volume by waving their hands?
Relaxing Spa Light
(Silver award, Domestic Accessory, Winnif Studio)

See the poster
Pepper and Salt Vibrator
(Bronze award, Domestic Accessory, Winnif Studio)

Redwhiteblue: here/there/everywhere
(Gold award, Publication category, Stanley Wong)

The designer, Stanley Wong, also happens to be a on the executive committee of the HKDA.
Best of the Best?
I don't know about you, but if this is not junk food, it nonetheless left me still hungry for something more aesthetically and intellectually nourishing. The awards simply highlighted Hong Kong’s lack of creativity and went to prove once again that there perhaps more than anywhere, it’s not what you know but who you know that counts. If that is the best Hong Kong has to offer, then you just wonder what would their junk actually be like?